Five Floyd businesses receive funds for tourism work
Award recipients include Floyd Center for the Arts, the Floyd Country Store, Floyd Tourism, Moonlight Manor Bed and Breakfast, and the Town of Floyd.
In celebration of National Travel and Tourism Week at the beginning of May, Virginia Tourism Corporation (VTC) awarded more than $2.2 million in matching grant and sponsorship funds to 143 tourism programs across the Commonwealth. Floyd businesses received more than $55,500.
Awards are funded through VTC’s Marketing Leverage and Destination Marketing Organization (DMO) Marketing Programs, which pair local marketing investments with matching state funds to increase visitation, extend overnight stays, and grow traveler spending across the Commonwealth.
- The Marketing Leverage Program is a reimbursable grant program that helps Virginia travel industry partners — including small businesses, DMOs, attractions, accommodations, and events — expand their marketing efforts.
- The Virginia DMO Marketing Program provides funding to destination marketing organizations for initiatives that demonstrate measurable economic impact and are designed to drive visitation to Virginia.
602 East Main Street
Floyd Virginia
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This funding cycle, local partners will commit more than $4.3 million to match the VTC grant funds, generating more than $6.5 million in new marketing and event production initiatives focused on increasing overnight visitation to Virginia across all nine GO Virginia regions. In total, the awards will support 143 marketing programs and impact 858 tourism partners statewide.
The following Floyd institutions were awarded:
- Floyd Center for the Arts ($9,423) - Marketing Leverage
- Floyd Country Store ($20,000) - Marketing Leverage
- Floyd Tourism ($15,000) - DMO
- Moonlight Manor Bed and Breakfast ($6,000) - Marketing Leverage
- Town of Floyd ($5,300) - Marketing Leverage
“Effective tourism marketing is key to turning interest into visitation and visitation into economic impact,” said Rita McClenny, President and CEO of VTC. “These programs give our partners the tools to tell more compelling stories about their destinations, connect with travelers in meaningful ways, and inspire deeper exploration across Virginia.”
A full list of funding recipients for both grant programs can be found here.
Earth Day at the market featuring an interactive Composting Workshop with Nick Wrenn of Living Soil Tree Farm.
Learn practical composting techniques and discover how to turn food scraps into nutrient-rich soil.
