Floyd visitors spent about $20 million in 2025
Floyd's busiest tourism months are from May through October. Legg said this is likely due to family trips at the beginning of summer break, FloydFest, end-of-summer trips, and fall foliage.
Tourism continues to make a significant contribution to Floyd County’s local economy. According to a release from Floyd Tourism on Sept. 29, visitors spent a record $19.9 million directly in Floyd County in 2025, an 8.7% increase over 2024.
Visitor spending also supported approximately 132 jobs in Floyd County in 2025 and generated an estimated $800,000 in local tax revenue, which "helps support services and contributes to the quality of life for Floyd County residents," the release stated.
In 2025, the local tax revenue generated by direct visitor spending resulted in an estimated $116.89 in tax savings per Floyd County household.
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Visitor spending reaches many parts of the local economy, including lodging, restaurants, retail businesses, attractions, farms, galleries, outdoor recreation, and other tourism-related businesses and services.
The economic impact figures are based on domestic visitor spending from travelers within the United States. The data includes visitors who stayed overnight or traveled more than 50 miles to the destination. Virginia Tourism Corporation receives its annual economic impact data from Tourism Economics.
"These numbers show the importance of tourism to Floyd County and the many local businesses that benefit from visitor spending. When visitors choose to stay, eat, shop, and experience Floyd, that spending has a direct impact on our local economy," said Kathleen Legg, Floyd Tourism Director. "The continued growth in visitor spending reflects the hard work of the businesses and people who make Floyd a place visitors want to experience."
Legg said that based on visitor data from Arrivalist, Floyd gets "a lot of day-trippers and visitors staying for one night." Most are coming from the Roanoke and Lynchburg areas, as well as Richmond/Petersburg, North Carolina (Raleigh/Durham, Greensboro/Winston-Salem, and Charlotte), and Washington D.C.
Floyd's busiest tourism months are from May through October. Legg said this is likely due to family trips at the beginning of summer break, FloydFest, end-of-summer trips, and fall foliage.
Detailed economic impact data and methodology are available through the Virginia Tourism Corporation’s research resources at https://vatc.org/.
